The Smartphone Lover

    The OnePlus Nord is an important moment for OnePlus. For years OnePlus has basically stuck to flagships. Nowadays it likes to do them two at a time but they're both designed to sit more or less at the top of the market. Now it's expanding with the Nord, its first serious attempt at a mid-range phone in years. Launching a mid-range phone means making some tough decisions about what the OnePlus name means to people. It still needs to have those features that people buy OnePlus phones for in the first place but it also needs to make some compromises. Not just because it needs to make it cheap but also so that once it is cheaper it doesn't end up so good that people choose it over your flagship phones. It needs to draw a line between OnePlus features and flagship OnePlus features. It's a balancing act where if you get the balance slightly wrong you could end up with the same kind of flagship killer that OnePlus liked to call its phones back in the day. Only now OnePlus ...